Beware Ides of March: Revise faulty business plans
Category Business, Featured | Monday, March 15th, 2010
Beware Ides of March
A soothsayer tells Julius Caesar, already on his way to the Senate (and hisdeath), “Beware the Ides of March.” Were it not for William Shakespeare’s play Julius Caesar (Act I, Scene II), this ominous warning would have been lost forever.
That Roman soothsayer’s warning is a compelling command for Bootstrap marketers. As the Ides of March bring you to the end the first quarter, it’s time to validate your marketing plan. Are you really on the right track?
Planning plays an integral part in achieving success. Most likely your marketing plan was prepared late last year. Deciding strategy and tactics, what to do and how to do it, was your challenge.
But those who outperform their competition do extremely well at both strategy and tactics. They know that flawless execution creates the difference.