General Motors dumps Chevy for Chevrolet
Category Autos | Thursday, June 10th, 2010
Chevrolet
NEW YORK (CNNMoney.com) — General Motors has banned the use of the Chevy name in all of its corporate communications. From now on, the bow-tie brand will go by its proper name, Chevrolet.
It’s OK if you still call your car a Chevy. It’s just that GM won’t.
The problem, said Alan Batey, vice president of sales for Chevrolet in the U.S., is that in today’s Internet-connected world, documents and Web sites created for an American audience can be read by anyone, anywhere. And the use of two different names for one car brand — Chevy and Chevrolet — can cause confusion abroad.