Mead Johnson Nutrition to pull chocolate toddler drink

Category Business, Health | Wednesday, June 9th, 2010

NEW YORK, June 9 (Reuters) – Mead Johnson Nutrition Co (MJN.N) said it would discontinue its Enfagrow Premium chocolate drink after what is called misunderstanding and mischaracterization about the intended consumer of the drink.

Mead Johnson, whose shares were up 2 percent in late market trading, recently introduced a chocolate-flavored Enfagrow Premium drink aimed at U.S. toddlers who have been weaned off breast milk or infant formula. But with nearly 19 grams of sugar per 7-ounce serving, the product drew criticism from parents and a flurry of media reports mentioning it in the context of childhood obesity.

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