Mitsubishi i-MiEV electric car to cost £38,699

Category Autos | Saturday, April 3rd, 2010

Mitsubishi has announced the price of its innovative electric vehicle, the i-MiEV. It is to cost £38,699, reduced to £33,699 with the help of the government’s recently announced Consumer Incentive Scheme.

The firm said that the car would be delivered to customers from January next year. The price had been expected to be high, but the weakness of the pound against the yen has pushed it higher than expected.

Lance Bradley, Mitsubishi Motors UK’s managing director, said: “We are aware that, by their very nature, any new technologies always command a premium, which has been true for anything from plasma televisions to cars.

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