Usain Bolt renews sponsorship contract with Puma

Category Sports | Tuesday, August 24th, 2010

Usain Bolt extending his sponsorship with German apparel company Puma through 2013.

The world-record holder at both the 100 and 200 meters will be tied to the company through the 2012 London Olympics, when he is expected to attempt to retain his gold medals in both sprint events.

Although the terms of the contract were not released, Puma chairman and CEO Jochen Zeitz said Usain Bolt would be “the best paid athlete in track and field history.”

“He’s an iconic global sports star and as such he’s now remunerated,” Zeitz told The Associated Press in a telephone interview.

Usain Bolt became a worldwide superstar at the 2008 Beijing Olympics, winning both the 100 and 200 in world-record times, and helping Jamaica win another gold and set another world record in the 4×100 relay.

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